I’m a Filipino SEO content writer based in Bicol, Philippines — and for the last 5 years, I’ve been quietly helping businesses across home services, travel, hospitality, food, and SaaS turn their blogs into actual traffic engines. Over 2,000 posts shipped, and counting.

But you probably want to know more than the resume version. So here goes.

How I got into SEO

I got into SEO during the pandemic, for the most unglamorous reason possible.

We were all stuck at home, classes had moved online, and with nowhere to go and nothing to do, my allowance dried up. There was a list of things I wanted to buy and no realistic path to buying them. So I figured if I wanted money, I had to make it myself.

I started looking for online work and landed in writing. At first it was just whatever paid: articles, blog posts, content for whoever would hire a kid with a laptop. But somewhere along the way, I noticed the writers who got paid the most weren’t the ones with the prettiest prose. They were the ones who understood why content existed in the first place: to be found, read, and to drive a business outcome.

That clicked for me. I went deep on keyword research, search intent, on-page optimization, internal linking, and the technical side of “why does Google rank this page and not that one?” I stopped writing to fill calendars and started writing to rank.

Four years later, I run my own SEO sandbox where I test ranking strategies on my own dime before recommending them to clients. If a tactic doesn’t work on my site, it doesn’t go in client work.

What I actually believe about content

A few things that shape how I work:

There is no perfect first draft. Even Hemingway didn’t write one. The 20% of the writing process that drives 80% of the quality is editing, and most freelancers skip it. I don’t.

AI is a tool, not a shortcut. I use custom prompt systems I’ve refined over years to accelerate my drafts, but every post still goes through multiple editing rounds. The clients who get burned by AI content are the ones who hire writers who hit “generate” and call it a day.

Topical authority beats one-off posts. A single blog post is a lottery ticket. A connected cluster of posts, properly internally linked, is a system. I plan content as systems.

SEO is a long game. Anyone promising rankings in 30 days is selling you something. I’d rather underpromise, overdeliver, and build something that compounds.

---

When I’m not writing

I’m probably running. I picked up running a few years back (also during the pandemic) and it’s slowly taken over my life, I’m currently building toward an Ironman triathlon, which means cycling (still a beginner, getting better) and swimming (starting properly later this year) are now part of the calendar too. The discipline of training translates surprisingly well to client work: show up consistently, do the unsexy reps, and the results compound.

I’m also a big reader, mostly personal development and business books. Anything that helps me think more clearly about how to work, how to live, and how to build something that lasts. I’m health-oriented in general; the writing-and-sitting life makes that a non-negotiable, not a hobby.

And then there’s the other side of me. When I’m not reading, writing, or running, I’m either getting absolutely rekt in League of Legends or rewatching Maid Sama for the millionth time. Balance, I’m told, is important.

---

Why this matters for you

You’re hiring me to write content, not to be your friend. But the kind of person someone is shows up in their work, and I think the through-line in everything I do is the same: show up, do the reps, edit ruthlessly, and play the long game.

That’s how I train. That’s how I read. That’s how I write.

If that sounds like the kind of energy you want on your blog, let’s talk!